Nove ideje za održiviji turizam: DURA financira 6 inovativnih projekata u Dubrovniku i okolici!

🚀 Nove ideje za održiviji turizam: DURA financira 6 inovativnih projekata u Dubrovniku i okolici!

Kroz EU projekt PHOENIX 4.0 (program COSME), Dubrovačka razvojna agencija DURA potpisala je ugovore o dodjeli bespovratnih sredstava s lokalnim malim i srednjim poduzetnicima. Provedba projekata započela je 1. srpnja 2026. i trajat će do kraja ožujka 2027. godine, a svi su usmjereni na digitalizaciju, održivost i razvoj novih turističkih doživljaja. 📈

Upoznajte odabrane projekte i njihove nositelje:

🎨 MICROSCAPE – A Pilot Micro Cultural Tourism Network (Majeutika d.o.o.)
Povezuje turizam i lokalnu kreativnu scenu kroz fizički prostor i digitalnu platformu koji posjetiteljima olakšavaju otkrivanje domaćih umjetnika, dizajnera i obrtnika.

♻️ Circular Restaurant Lab Dubrovnik (LOKALNO j.d.o.o.)
Uvodi model kružne gastronomije u ugostiteljstvo povezivanjem restorana s lokalnim poljoprivrednicima (OPG) i uvođenjem održivog upravljanja biootpadom.

🤖 Virtual Stand: SmartTour AI Navigator (DUBROVNIK ONLINE j.d.o.o. - Lele Croata)
Razvija naprednu digitalnu platformu za istraživanje i kupnju izleta koja koristi AI asistenta, interaktivni video i pametnu navigaciju za bolju komunikaciju s gostima.

📅 ZORA – Smart Excursion Management (ZVIR d.o.o.)
Pametno digitalno rješenje za upravljanje izletima, rezervacijama i kapacitetima, koje lokalnim agencijama omogućuje lakše i održivije upravljanje tokovima posjetitelja.

🚴 Konavle Active Heritage Bike Tour (Cadmos Village)
Spaja aktivni turizam i povijest kroz interaktivnu biciklističku i pješačku treasure hunt rutu u Konavlima, gdje posjetitelji putem QR kodova otkrivaju lokalne priče i gastronomiju.

📊 Data-Driven Gastronomy (BIT ĆE DOBRO d.o.o. / restoran Dundo Maroje)
Uvodi podatkovno upravljanje u restorane (Dundo Maroje i Zuzori) kroz digitalne jelovnike i analitiku koja pomaže u optimizaciji ponude i smanjenju otpada od hrane.

Čestitamo svim poduzetnicima i projektnim partnerima te im želimo puno uspjeha u radu! Vjerujemo da će ova rješenja napraviti korak naprijed prema pametnijem, otpornijem i konkurentnijem turizmu na našem području. 🙌

#Phoenix_40 #SustainableTourism #TourismSMEs #TourismInnovation
#DigitalTransformation #EUProjects

Phoenix 4.0, European Innovation Council and SMEs Executive Agency (EISMEA), Arctur, Prishtina REA, AnySolution, Agència Catalana de Turisme / Catalan Tourist Board, Iceland Tourism Cluster, Open Tourisme Lab, Poslovni center Ekonomske fakultete

Izvor: City of Dubrovnik Development Agency (DURA) na LinkedInu, objavljeno 10. srpnja 2026.

English translation

🚀 New ideas for more sustainable tourism: DURA funds 6 innovative projects in Dubrovnik and its surroundings!

Through the EU project PHOENIX 4.0 (COSME programme), the City of Dubrovnik Development Agency DURA has signed grant agreements with local small and medium-sized enterprises. Project implementation started on 1 July 2026 and will run until the end of March 2027, and all projects are focused on digitalisation, sustainability and the development of new tourism experiences. 📈

Meet the selected projects and the companies behind them:

🎨 MICROSCAPE – A Pilot Micro Cultural Tourism Network (Majeutika d.o.o.)
Connects tourism and the local creative scene through a physical space and a digital platform that make it easier for visitors to discover local artists, designers and craftspeople.

♻️ Circular Restaurant Lab Dubrovnik (LOKALNO j.d.o.o.)
Introduces a circular gastronomy model into the hospitality sector by connecting restaurants with local family farms (OPG) and introducing sustainable bio-waste management.

🤖 Virtual Stand: SmartTour AI Navigator (DUBROVNIK ONLINE j.d.o.o. - Lele Croata)
Develops an advanced digital platform for exploring and purchasing excursions that uses an AI assistant, interactive video and smart navigation for better communication with guests.

📅 ZORA – Smart Excursion Management (ZVIR d.o.o.)
A smart digital solution for managing excursions, bookings and capacities that enables local agencies to manage visitor flows more easily and more sustainably.

🚴 Konavle Active Heritage Bike Tour (Cadmos Village)
Combines active tourism and history through an interactive cycling and walking treasure hunt route in Konavle, where visitors discover local stories and gastronomy via QR codes.

📊 Data-Driven Gastronomy (BIT ĆE DOBRO d.o.o. / Dundo Maroje restaurant)
Introduces data-driven management into restaurants (Dundo Maroje and Zuzori) through digital menus and analytics that help optimise the offer and reduce food waste.

Congratulations to all the entrepreneurs and project partners, and we wish them every success in their work! We believe these solutions will be a step forward towards smarter, more resilient and more competitive tourism in our region. 🙌

Source: City of Dubrovnik Development Agency (DURA) on LinkedIn, published 10 July 2026.